As clear and simple
as the truth.

Pitched and landed front-page New York Times coverage for Green Standards. At Figure 1, secured placements in Fast Company, TechCrunch and BuzzFeed, and pitched Spotify on a joint survey of operating-room music that ran in Business Insider and Newsweek.

Maintained close ties with trade press across all roles.

Before that, 14 years at the National Post, ending as Director of Strategy. I know what a reporter needs before they ask for it.

Prepared CEOs at BlueDot, Figure 1 and Green Standards for keynotes, major media and, at BlueDot, a government committee appearance during COVID-19.

At BlueDot, an AI epidemic-intelligence company, I communicated outbreak data at the peak of the pandemic, when an overstated claim would have cost the company its credibility with governments. This included the thorny issue of anonymized phone tracking, which I addressed as part of the company's ethics committee.

Figure 1 was designed to allow healthcare professionals to upload de-identified medical cases to a global platform. Key to the enterprise was clear communication about how we protected patient privacy every step of the way. Our motto: “The best way to keep a secret is not to have a secret. That's why we ensure confidential patient data never touches our platform.”

Hired and directed Edelman at Figure 1 and Burson at Green Standards: set the brief, ran the cadence, judged the output. Pushed for metrics and results — and shifted spend when they weren't good enough.

Ran and revamped town halls, always using build-measure-learn and narrative kaizen with the goal of increasing employee engagement.

At Figure 1, built and managed a 20-person community, communications and growth team with a $1.5M budget. At BlueDot and Green Standards, I was the hands-on lead of a small function. I'm comfortable at either end. Increasingly managing both humans and agents.